How one typeface took over movie posters

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  • Published on:  6/28/2018
  • Why Hollywood kept using Trajan.Subscribe to our channel! http://goo.gl/0bsAjOFor the past 25 years, one typeface has dominated Hollywood typography: Trajan. It’s everywhere, from Shakespearean epic classics like Titus to gory modern flicks like The Human Centipede. It was even the official typeface of the Academy Awards for a while. In movie poster design, if you want to make a film look official, you use Trajan. So how did that happen? Designer Yves Peters set out to answer that question.Read ScreenFonts, Yves’ monthly movie poster reviews: https://typenetwork.com/newsBy Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: http://bit.ly/2OZTiJ5.Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.Watch our full video catalog: http://goo.gl/IZONyEFollow Vox on Facebook: http://goo.gl/U2g06oOr Twitter: http://goo.gl/XFrZ5H
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