2011 Grand Effie Winner - Old Spice - "The Man Your Man Could Smell Like"
- Published on: 6/10/2011
- 2011 Grand Effie Winner, North America
Client/Brand: Old Spice (a P&G brand)
Primary Agency: Wieden+Kennedy
Contributing Agencies: Paine PR, Landor
Old Spice needed to defend its turf in the male body wash category. "The Man Your Man Could Smell Like" was created to appeal to both men and women and quickly became a cultural phenomenon. The campaign changed the way brands can interact and engage with their fans and ultimately helped to double sales of Old Spice body wash from the previous year.
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