The Old Spice Man Defines the New Zealand Male

  • Published on:  9/18/2013
  • Old Spice's leading man Isaiah Mustafa defines what it means to be a New Zealand male.

    Isaiah Mustafa's saucy Old Spice campaign has been given a New Zealand touch in a new viral video which asks the nation what it takes to be a Kiwi man?

    The American actor and former NFL player; the renowned face of the record-breaking Old Spice videos, has made the new clip to coincide with the launch of a range of Old Spice products in NZ.

    Isaiah's videos are some of the most watched in viewer history and now the 'Old Spice Guy' is addressing Kiwis to ask if being a NZ male means preferring hugs over handshakes, or if Kiwi men are manly because "NZ is the only country in the world where the cauliflower ear is celebrated and revered like a chiseled set of abs."

    He tells us Kiwi men "are men of action," adding that "In NZ, the grass is soft but the man is hard."

    Old Spice is the #1 Most Viewed Sponsored YouTube Channel and the commercials have earned nearly 105 million YouTube views.

    The Old Spice 'Smell like a man, man' campaign first launched just prior to the 2010 Superbowl before becoming a huge viral video sensation.

    The campaign won the industry's highest honour -- the Cannes Lions Film Grand Prix, where judges said "overnight wove its way into popular culture." It was also nominated for an Emmy.