Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

    But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

    In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

    WATCH NEXT: The Graffiti Godfathers of Miami --

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  • Gearhead Daily (Sep 14, 2018)

    "Miami is full of fakes"... yes, you included.

  • Melissa Ivy (5 days ago)

    Lol yep everyone is trying to make it lol.

  • Josh Hernandez (Feb 13, 2019)

    Said those exact words...

  • Wolff (Jan 30, 2019)

    The luxury car rental owner seems like a pretty down to earth guy. Seems very honest.

  • I was thinking the exact opposite.

  • Ashley Nongkynrih (2 days ago)

    dont worry dats fake 2

  • Danny Wood (Feb 3, 2019)

    Don't press read moreYou have good luck for 2019 like to activate

  • Zhanki _ (Feb 14, 2019)

    You said I have good luck before you asked to like the comment so no.

  • Patrick Bradley (Feb 7, 2019)


  • Victoria Windsor (Feb 13, 2019)

    Basically a Coke Dealer trying to act as a car rental dealer lol

  • Jocelyn Wyoming (Jan 16, 2019)


  • Jimmy Wei (Feb 14, 2019)

    That Air is from my factory, I breath it every single second and don't have to pay for it. You know what I am saying?

  • Anthony Bradshaw (Feb 8, 2019)

    PERRI-AIR.... I saw that movie too!

  • Vertie (Sep 15, 2018)

    I don't trust a guy who wears sunglasses at night

  • Dimon MekBoy (1 day ago)

    Albert Wesker...

  • M.A. (6 days ago)

    Besides Jack Nicholson at a Laker game, I agree

  • Desmond Karauna (Jan 2, 2019)

    Lesson one KidThe loudest one in the room is the weakness one in the room......Frank Lucas(American gangster)

  • JenkinTownPosse jtp (Feb 14, 2019)

    Murderers would disagree

  • Josh Hernandez (Feb 13, 2019)

    Yo I live by this quote..

  • DakaONER94 (Feb 2, 2019)

    this is more of a character study on this fake dude then it is a documentary on the car rental industry

  • DakaONER94 (3 hours ago)

    Chris Ray 🙌🙌🙌

  • Chris Ray (3 hours ago)

    Aye lonerism, respect

  • Cody Robertson (Jan 19, 2019)

    Nobody believed him anyways. He said he owns 32 exotic cars.. but only 1 Cavs hat lol

  • RobD8870 (Feb 12, 2019)

    +jhil3s you beat me to it

  • deerew23 (Feb 11, 2019)


  • Kek (Jan 29, 2019)

    What a depressing life. I truly feel bad for this people. They will never experience a deep, true happiness and contentness with themselves.

  • ar el (6 hours ago)

    Will you?have you?shut up

  • franc7s (14 hours ago)

    You probably work a 9 to 5 because you are not resilient