Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami. But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play? In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment. WATCH NEXT: The Graffiti Godfathers of Miami -- here to subscribe to VICE: out our full video catalog:, daily editorial and more: http://vice.comMore videos from the VICE network: here to get the best of VICE daily: VICE on Facebook: VICE on Twitter: us on Instagram: VICE on iOS: VICE on Android:


  • Mark McGrew
    Mark McGrew 11 months ago+5376

    Miami sounds like a truly depressing place.

  • Jεε¥☯ñG
    Jεε¥☯ñG 1 months ago+1844

    Dude started confessing to things nobody even asked him about. He needs a therapist real bad

  • Attractive Penis
    Attractive Penis 2 months ago+1235

    Did he seriously just snitch on himself?

  • Michael McClay
    Michael McClay 2 months ago+1747

    This is some hard hitting reporting by vice... They broke this dude

  • Brian Zhang
    Brian Zhang 1 months ago+482

    This guy fiddles with the key every time he lies.

  • Manuel Mezquita
    Manuel Mezquita 3 months ago+775

    did he just confess that he has dirty money? IRS - YES

  • Eratiik
    Eratiik 2 months ago+632

    “Do I like snitching on myself?”

  • The Last Operator
    The Last Operator 1 months ago+300

    The fakest place on earth. Quickest place to lose your soul. Makes Los Angeles look authentic.

  • Berto Lazer
    Berto Lazer 21 days ago+94

    Miami is the place where fake rich people try to flex on fake rich people 🤣

  • Romanenko Garage
    Romanenko Garage 11 months ago+13309

    Going broke trying to look rich

  • ThatNativeGamer
    ThatNativeGamer yesterday+6

    Guys dying for a best friend, someone he can open up too.

  • keith rich
    keith rich 1 months ago+175

    Re-renting or subleasing to criminals & fools who gonna do drugs, break the law and act a fool in the car then more than likely crash it. Yeah that's a real good long term business plan.

  • Nicholas G
    Nicholas G 3 months ago +252

    The first mistake is trusting someone with a Dragonball Z tattoo on their arm...

  • Online Ambassadors
    Online Ambassadors 2 months ago+182

    I lived in Miami...and this guy is the typical "wanna be" you see in every corner of the city..

  • Eugenio
    Eugenio 2 months ago+134

    13:30 damn it turned into a therapy session

  • J V
    J V 2 days ago+9

    A temporary joy for a temporary time with permanent lies, no thanks. Nothing good comes out at night I THANK GOD for granting me the privilege not just to believe in HIM but to trust in HIM. There is no life until Jesus lives in you, for the thief only comes to kill, rob and destroy but Jesus comes to give life and give it more abundantly.

  • Heath Weber
    Heath Weber 1 months ago+261

    Anybody else cringe when the dude lit up in the 488? Don't foul up the smell of the leather, man...just don't.

  • Ej Last Name
    Ej Last Name 3 months ago+98

    That ain't lifestyle. You're broke as hell.

  • Surreal Boy
    Surreal Boy 8 months ago+4088

    This guy reminds of that kid at school that always tells the most far fetched lies in order to get attention

  • Luisk
    Luisk 1 months ago+84

    David Zanone: "Vice is coming to Miami, I'm gonna finally be famous."
    Vice: "I'm bout to end this man's whole career." "What career?"