Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

    But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

    In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

    WATCH NEXT: The Graffiti Godfathers of Miami --

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  • Surreal Boy (Nov 29, 2018)

    This guy reminds of that kid at school that always tells the most far fetched lies in order to get attention

  • Methamphetameme (Jan 5, 2019)

    There is always one "skinny douche bag thug" who thinks he's tough and picks on people in High school.

  • Visionary (Jan 3, 2019)

    Surreal Boy he is that kid

  • Wolff (Jan 30, 2019)

    The luxury car rental owner seems like a pretty down to earth guy. Seems very honest.

  • N DW (2 days ago)

    You mean down to hell?

  • Hi Sasuke (Mar 22, 2019)

    looks are decieving

  • Mike Lomeli (Feb 7, 2019)

    I actually felt bad for the kid when he started coming down off the drugs and told the truth.

  • Jimmy D (Mar 10, 2019)

    I actually laughed out loud.

  • J .Carson (Mar 9, 2019)

    Lol I was shocked how quickly he spilled the beans...I thought he was really gonna stick to his story

  • ActuallyArmani (Jan 16, 2019)

    Maybe we can just film you ridin out...

  • Immanuel O. (3 days ago)

    +Leo Arc I've seen people who failed college with more grace than this guy

  • Mr. Schuyller Jackson (Apr 8, 2019)


  • EdgardoArana (Mar 2, 2019)

    How many fakes are in Miami?21Savage: A lot

  • J C (Mar 25, 2019)

    Issa lot

  • John Wick (Mar 24, 2019)

    How many people can't spell?A lot

  • Anthony (Nov 6, 2018)

    Vice does a better job at finding criminal than the CIA and the FBI

  • fauxbug nl (Dec 25, 2018)

    +*£MPÊROR GÊLAWDÊOWŠ Ž €THIOPIA* Well that isn't really legal actually. You can't rent out a rented car to someone else. That's an actual crime. And he also mentioned drugs and stuf. Well I don't need to go there.

  • Abuebakar Jallow (Dec 23, 2018)

    Lmao 😂😂😂😂 fucking hilarious

  • Kek (Jan 29, 2019)

    What a depressing life. I truly feel bad for this people. They will never experience a deep, true happiness and contentness with themselves.

  • Damon Carpenter (5 days ago)

    Im already depressed as hell. I'd gladly take a Lamborghini 😂

  • Chief Peep (Apr 9, 2019)

    Materialism is a disease

  • Adam Zawacki (Jan 17, 2019)

    Hahaha that's the worst he's ever felt getting into a lambo 😂😂

  • youngmoneyyy118 (Feb 20, 2019)


  • Mel Man (Feb 17, 2019)


  • First Last (Mar 7, 2019)

    This dude is a FAKE . All He did was rent a Car for this Interview. LMMFAO . Cocaine is a Hell of a drug . 😂😂😂😂😂😂😂😂😂😂

  • Mr. Schuyller Jackson (Apr 8, 2019)


  • When did you figure it out... when he said, "fake it 'til you make it" part? I figured it out before he even spoke, a books cover is worth a thousand words!

  • kkr studios. (Feb 9, 2019)

    He juggle those keys everytime he lies

  • scope this (3 days ago)

    he also shakes his head no