Inside Miami’s Luxury Car Hustle: Fake It ‘Til You Make It

  • Published on:  9/13/2018
  • “The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

    But when everybody wants to be a celebrity, how do you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

    In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

    WATCH NEXT: The Graffiti Godfathers of Miami --

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  • Tyler Barker
    Tyler Barker 2 hours ago

    "Fusion GPS" mother fucuker, im going to need "somebody" to make known, the security systems and policy, on the tracking a listening on all the vehicles... FUck it say its NSA listening to there phone calls on rentals and leases, while is FBI, America, should not tolerate there buisness deals or influence, "there hustle or bogus ass mafia of buisness" its doesnt in the past.
    will not, should not, does not in the past.
    - hey girl, im a fake as promoter, this is lambo for the night, thas something one dad, or brother, family or buisness owner never wants to hear about.
    - hey FBI, or intellgence commite, i got your system wrapped up, through policy and insurance, im gonna fuck everything and create alot of work for you, maybe some shootings after i leave the club. ( using all your influence)
    Or hey, im going to set up a NFL player to get pullled over, or a AFL player, so he can fuck up the whole network, and contract, making is so NFL players have a additional policy. trickling down and around , then i will sell it to rap music and producers. or i will give rich as people some kind of "tax cut", the logistic type or buisness men, they can switch out cars ever 3months or or "season" TGB the way i mean it in the past.
    ( it works with there insurance policy, specially if they have million dollar home and some sort of damage) fire or construction type stuff.. in the past. TGB the way i mean it.

  • rj doggman
    rj doggman 3 hours ago

    Lol. This kid was a clear example of what this whole video was about lol. If he was real he would've been in a shop like the other guys. Dude rented a Lamborghini like everyone else then told his bs lie lol and the interviewer knew this the whole time. But if he was in the club saying this the average mf would believe him

  • rj doggman
    rj doggman 4 hours ago

    This kids full of boo boo. But he knows if you look successful ppl will be more likely to fck with you. Same concept with the rapper flossing money in their videos. Ppl will give them validation just because they think they've made it. But if that rapper was broke af. nobody gonna look his way. Om sure the kid makes money but I doubt its 4 mill

  • none none
    none none 6 hours ago

    Making money off repo'd lambos. He's just a dope boi that moves the cars around lot to evade them from being towed. not hard to get dealer license plates to make it look legit. and when his clients get screwed is when the car is spotted and repo'd away. you all heard the legit business they track their shit. SoFL is built on get rich quick schemes that don't pan out noth 'n new.

  • Brendissimo
    Brendissimo 6 hours ago

    "There are so many real celebrities in Miami." Really? I'm pretty sure most of them are in LA. Miami seems more like a place where people who aren't famous go to show off their wealth and party.

  • gaurav segan
    gaurav segan 6 hours ago

    so he rents the car and then sublease on a higher price? either the folks who are giving the cars for rental are stupid af or the people who opts the sublease from this fucktard.

  • PopBubbleWrappable
    PopBubbleWrappable 10 hours ago

    That kid probably cried himself to sleep that night. He and millions of other fakeass pieces of scheisse in that fakeass POS city got a lot of growing up to do.
    On a side note, I like Matias' Sky Dweller, but that's probably fake too.

  • Thot BOT
    Thot BOT 10 hours ago

    yes miami where you have take lone out for a bag of chips

  • MrJarocho75 .Mr Jarocho75

    100% Fake, Fake, Fake!

  • Richie Chesky
    Richie Chesky 11 hours ago

    If you fake it, you'll never make it... my absolute least favorite quote.... so dumb

  • Oreqo
    Oreqo 11 hours ago


  • Al Yours
    Al Yours 13 hours ago

    The guy confesses...(silence)..."maybe we could film you leaving" AKA "ok we got get the heck out a here!"

  • james l
    james l 13 hours ago

    At least he confessed at the end he was posing and that's more than 69 did and 69 is signed and making money! So he could have did worse like so many others. Still sad tho like his outro in that Lambo!

  • Fonzie Bulldog
    Fonzie Bulldog 15 hours ago

    The sad part of humanity when you are trying to reach the famous spotlight with lies.

  • Deen O
    Deen O 18 hours ago

    Are you finessing me? ... Caused that dude to drop every tell in the book...

  • Sammy Modaresi
    Sammy Modaresi 19 hours ago

    Vice took click bait and fake news to the next level with this fake video. What a bunch of bs. This whole thing was scripted for views. Please people, tell me you're smarter than that.

  • Eric Bohannon
    Eric Bohannon 19 hours ago

    All FAKED the "news" story is fake as well

  • Fardash Usmani
    Fardash Usmani 22 hours ago

    Love the honesty real MAN

  • Jayden White
    Jayden White 22 hours ago

    “8:02” that’s money man 😜🥰😍

  • Third eye111
    Third eye111 23 hours ago

    Life is crazy. Most people don’t feel complete