How Juul made nicotine go viral

Share
Embed
  • 
    Loading...
  • Published on:  8/10/2018
  • Juul tried to design a solution to a public health problem. It wound up creating another one.Subscribe to our channel! http://goo.gl/0bsAjORead more about Juul on Vox.com: https://www.vox.com/science-and-healt...And listen to the Today Explained episode on Juul's marketing practices: https://art19.com/shows/today-explain...Since the first patent in 1930, electronic cigarettes have taken many shapes. At first they mimicked the packaging and physicality of cigarettes, with a cylindrical shape and light-up tip. Then they trended toward boxier designs, with low nicotine levels and high amounts of vapor. The Juul did things differently: it packed a high-nicotine, low vapor hit in a small, USB drive-shaped package, with a colorful range of flavors and a buttonless, intuitive design. It wasn't just a hot new e-cigarette — it was a hot new tech gadget. Now, middle schools and high schools across the US are nervous about how many kids are getting hooked on Juuls. By Design is a Vox video series about the intersection of design and technology. We’re investigating how human decisions on one end of creating something affect people on the other. Watch here: http://bit.ly/2OZTiJ5.Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com.Watch our full video catalog: http://goo.gl/IZONyEFollow Vox on Facebook: http://goo.gl/U2g06oOr Twitter: http://goo.gl/XFrZ5H
  •                                                    
Loading...

Comment